Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

© 2025 Elizabeth Tullo

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

© 2025 Elizabeth Tullo

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

Spiralling Out of Control

Raising awareness around invasive species

During my senior year in the Visual Communication Design program at Arizona State University, I was tasked with creating an exhibit and accompanying book to raise awareness about a social issue of my choice. I chose to focus on the impact of invasive species as a leading cause of extinction.

The project’s colors, green and gray, were intentionally chosen to represent the desaturation of biodiversity. Both colors were of equal value, allowing for a smooth visual transition that symbolized the fading of life: as biodiversity declines, vibrant green shifts into muted gray, reinforcing the sense of ecological loss.

At the culmination of the year, the graduating class presented their work in a public exhibition. My project was recognized with the Design Excellence Award in Exhibit Design, selected by the ASU VCD faculty.

The Exhibit

Inspired by the natural occurrence of the Fibonacci spiral, this exhibit uses its form to mirror the fragile balance of ecosystems disrupted by invasive species. They key visual includes over 900 wooden circles, each representing a species that has gone extinct since the early 1500s due to the impact of invasive species. Interspersed within the spiral are magnetic black circles representing species currently at risk. Visitors were invited to take action against the spread of invasive species by committing to specific behaviors—then symbolically turning these black magnets green, creating a collective visual of hope and restoration.

The exhibit also provides essential information about invasive species: what they are, why they pose a threat, and how they spread. Another interactive section highlights the six most problematic invasive species in Arizona, encouraging local engagement.

Books

Accompanying the exhibit were two handcrafted books that extended its visual language and conceptual themes. One book focused on in-depth research into invasive species and documented the process behind developing the project, while the other celebrated key moments from our senior year and showcased additional design work beyond the central issue. Both books carried the exhibit's core motifs of green, gray, and circular forms throughout their design. Their covers featured cutout circles, visually linking them as a unified set with the exhibit. Designed entirely in shades of green and gray the use of monochromatic imagery underscored the central concept: the gradual desaturation of life caused by invasive species.

© 2025 Elizabeth Tullo