Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos
Zoo Move & Groove 2025
Getting active for big cats
The Phoenix Zoo’s Move and Groove 5K is an annual fundraiser aimed at supporting the Zoo's efforts in conservation, education, and animal care. This event brings the community together for a meaningful cause while raising vital funds for these important initiatives. For the 2025 event, the Zoo wanted to highlight the upcoming expansion to the Arizona Trail exhibits, Big Cats of Arizona.
I was tasked with designing a visual identity for 2025 Zoo Move and Groove around two key parameters: the species to highlight and the color for the race shirt. The goal was to craft a cohesive, visually appealing identity that not only captured the essence of the event but also generated excitement for the new exhibits.
Inspiration
After researching and sketching various possibilities for the event's identity, I decided to pursue a direction inspired by the simplicity of vintage WPA National Park posters, combined with the intricate details and dynamic movement found in linocut illustrations.
Identity
The tagline, typography, and color palette for the event were carefully chosen to emphasize its active nature. The tagline, "Pounce to Victory," was typeset in a modified version of Fugaz One across and paired with the Zoo's primary typeface, Avenir, to maintain integrity within the parent brand.
The color palette was anchored by a vibrant purple, which had been predetermined as the shirt color for the athletes participating in the event. Additional colors were selected around this to create a gradient sunset effect, complementing the primary purple and enhancing the overall dynamic feel of the design.
Key Art
Complementing the event's tagline, the primary visual for the event features an illustration of a solitary mountain lion pouncing over rocks toward the viewer.
The detailed illustration highlights these animals' natural habitat and behaviors.
Marketing
The key art was applied to a variety of paid marketing channels, including billboards placed throughout the valley, lightboxes in Tempe, and promotional stories on social media platforms.
Event Collateral
For the 5K, the base illustration was adapted into T-shirts for race participants, finishing medals, and race bibs. The visual system also extended to printed race day programs and used as overlays for participant photos.
Event Photos